Corporate responsibility and sustainability strategies can take many different forms depending on the individual retail sector, but one thing is clear: consumers are using their spending power to influence the change they want to see on environmental issues.
The online grocery sector in Australia has shown strong growth as the level of trust, ease and willingness to purchase increases among online shoppers. When looking at countries that have shown the biggest percentage increase in online shoppers for fresh groceries over the past year, Australia ranked fifth.
Australia is a nation driven by endless wanderlust. In the past year, 5.8 million Aussie travellers flew overseas for leisure. For travel marketers, knowing what travellers want throughout every phase of their journey will provide the best opportunity to connect with them using the right media mix and the most compelling messages.
Throughout the 2018 financial year (July 2017-June 2018), 50% of total Australian advertising spend was made up by the top five industries. The travel sector, ranked third, recorded the biggest boost in ad spending - up 21% on the previous financial year.
The latest figures from the Australian Video Viewing Report from Regional TAM, OzTAM and Nielsen show the average Australian home now has 6.6 screens in which to consume video content. These screens include multiple devices such as internet-capable TVs, tablets, smartphones, and high definition (HD) TV sets.
The Q2 (April-June) 2017 Australian Video Viewing Report – from Regional TAM, OzTAM and Nielsen – reveals that people are continuing to take advantage of the nearly infinite choice in video content and the means of accessing it.
Kiwis are sticking to their television viewing habits despite the growth in popularity of other devices and screens. Nielsen’s New Zealand Multi-Screen Report shows that consumers are continuing to watch broadcast TV and 90% of this viewing is spent watching live content.
Commercial radio reaches three-quarters of Australians who intend on buying a car in the next year, making it the perfect vehicle to communicate with these consumers over the course of their decision-making journey.
Commercial radio plays an important role with Aussie travellers - reaching over 70% of them every week. By developing a strong radio strategy, brands within the travel sector would engage with a large majority of their key stakeholders.
As we enter a new financial year, Nielsen online insights from June and July have shown a rush in last minute online retail action. There were also surges in audiences to financial and government online resources as businesses and consumers prepped for tax time.
Connected women know exactly how to harness technology and navigate the digital landscape to meet their needs and desires, and, women want brands to talk to them in a way that makes sense in their world. Understanding patterns of behaviour and preferences for devices and platforms gives brands a better opportunity to reach, engage and influence this power demographic.
Commercial radio listeners are hi-tech, ‘connected’ and heavy users of all things online and mobile. And, they love to shop online! This link is important as it highlights one of radio’s most lucrative features: its ability to reach a highly qualified audience in the lead up to purchase.
2014 saw no slowdown in advertisers investing in campaigns to connect and engage with their consumers. The Australian ad market grew by a healthy 7% in overall media spend compared to the previous year, boosted by advertising investments associated with the Commonwealth Games and the 2014 FIFA World Cup.
Australian cricket fans took to Twitter to cheer on their teams and favourite players as the ICC Cricket World Cup played out across the country last month. With more than half a million tweets being viewed over 64 million times, the ICC Cricket World Cup lit up the social stadium as viewers flocked to second screen devices to take part in the real time conversation unfolding on Twitter.
The rise of online media and its impact on the way Australians access information, entertainment, news, communications and transactional services has created a shift in consumer behaviour with wide reaching ramifications for the marketing and media landscape. While the Internet is no longer a ‘new media’, it has certainly created ‘new’ and fresh environments and opportunities for today’s businesses.
Social media is undoubtedly transforming the way viewers engage with TV as audiences share comments and opinions about their favourite shows in real time. The recent launch of Nielsen Twitter TV Ratings in Australia enables networks, agencies and advertisers to understand how audiences are reacting to TV shows and the reach of these conversations taking place on Twitter.
Commercial radio is a powerful medium that reaches millions of Australians every day. And, there are huge opportunities for retailers and FMCG advertisers to further optimise this valuable media channel and connect with the right consumer.
‘Social TV’ is the term used to describe when a TV audience uses an online social platform to ‘converse’ about the content they are viewing on TV, or read others’ conversations or posts; in real time. Social TV – and its influential ‘ambassadors’ – is key to achieving higher levels of cross-platform engagement and audience extension.
The latest results from the third round of IAB Australia/Nielsen mobile panel data for July 2014 reveals that 52 percent of our digital time is spent on mobile devices. App usage heavily dominates the time we spend on our smartphones and tablets and apps also generate the highest levels of engagement.
Five short years ago, the iPad was a dream and smartphones were a luxury. At a time when most publishers were grappling with ways to serve content via their websites, their consumers were already on a path to a historically unprecedented adoption of media devices. Today, tablet devices are now in half of all households while seven in 10 Australians over the age of 16 already own a smartphone.
With the burgeoning growth in consumption of online video content in Australia, the media industry is challenged with moving beyond traditional online metrics such as ‘clicks’ and ‘impressions’ to more sophisticated measurement models.
The latest Australian Multi-Screen Report (Q1 2014) shows that while Australians’ screen habits are evolving, particularly among younger people, all major age groups spend the majority of their viewing time watching broadcast TV on in-home sets.
New research from Nielsen’s Application Market Intelligence solution shows that progressive companies who have responded to this mobile app opportunity, such as carsales.com.au, have captured incremental consumer touch-points for engagement.
The latest Australian Multi-Screen Report, covering the fourth quarter of 2013, reveals Australians are spending more time watching conventional television than they did a year ago and are also using Internet-connected devices to complement their viewing of TV and other video.
Each day, New Zealanders spend over three hours watching television. And if you live in a SKY household you are watching even more. However, last year we saw some shifts in figures for people using television (PUTs).
The top 10 advertiser groups in Australia spent an estimated $1.2 billion in 2013. The categories most represented in this elite top 10 list included retail, motor vehicle, government, FMCG and communications.
The latest research from Nielsen’s 2014 Australian Connected Consumers Report shows the number of online Aussies aged over 16 engaging in Social TV (posting comments or reading others’ comments about the TV content they are viewing) is growing, with close to half (44%) participating in 2013 – an increase of seven percentage points versus the previous year.
Whether they are browsing international headlines, local news, politics or the latest tech gadgets, 8.9 million Australians visited news websites in January 2014 – a recovery from seasonal lows typically experienced by news sites in December.
The latest Australian Multi-Screen Report, covering the third quarter of calendar 2013, shows Australians overwhelmingly prefer Live to recorded television, and that they gravitate towards the largest available screen.
The media and marketing landscape in Australia has evolved at a rapid pace in a very short period. In fact, when we look at how consumers obtained information and engaged with brands 10 years ago, it’s as if we’re looking at an entirely different industry playing field today.